Growth Marketing

SEO optimises your site to rank in traditional search results. AEO (Answer Engine Optimization) goes further, it structures your content so AI systems like Google’s AI Overview, ChatGPT, Perplexity and others, extract and cite your answers directly. AEO is about being the source AI trusts, not just the page that ranks.

GEO is the practice of making your brand visible inside AI-generated responses. When someone asks ChatGPT or Perplexity “what’s the best web design agency in Porto,” GEO is what determines whether Pixerize gets mentioned. It involves building topical authority, earning citations on credible sources, and structuring content in the format generative AI models prefer to reference.

Structural changes like schema implementation and FAQ architecture can take effect within 4 to 8 weeks as search engines and AI crawlers re-index your content. Building genuine topical authority,which drives consistent AI citations  is a longer game, typically 3 to 6 months of consistent content work.

We track both short-term wins and long-term authority growth.

Yes, and you should. AEO and SEO are complementary, not competing. The technical foundations overlap significantly: fast load times, clean structure, quality content, and strong backlinks benefit both.

We integrate AEO strategy into every SEO engagement so you’re optimising for today’s search landscape and tomorrow’s.

Small and mid-size businesses often benefit most from AEO because they’re competing against larger brands with bigger advertising budgets in traditional search.

Being cited by AI tools is a levelling force: if your content is the best structured answer to a question, size doesn’t matter. We work with startups, SMEs, non-profits, and growing businesses to build that authority early.

Yes. We run a full technical AEO / GEO audit first regardless of who built the site, identify what’s holding rankings back, and prioritise fixes by impact. If the site has deep structural problems that can’t be patched, we’ll tell you honestly and give you options.

Most websites see meaningful improvements within 3 to 6 months of consistent SEO work. Technical fixes can improve crawlability and speed almost immediately. Content and authority building compounds over 6 to 12 months. SEO is not a fast channel, it’s a long-term asset. The businesses that invest in it early consistently outperform those that wait.

More than ever. AI search tools like Google’s AI Overview are built on top of indexed web content, they cite pages that rank well and are structured correctly. Strong SEO is the prerequisite for AEO. Without a well-optimised site, you won’t appear in AI answers either.

The rules have evolved, but the fundamentals like fast, authoritative, well-structured content still win.

Yes. We run a full technical SEO audit first regardless of who built the site, identify what’s holding rankings back, and prioritise fixes by impact. If the site has deep structural problems that can’t be patched, we’ll tell you honestly and give you options.

Our SEO audits cover technical performance, crawl health, indexing, on-page structure, keyword positioning, and backlink profile.

You receive a prioritised action plan so you know exactly what to fix first and why.

Absolutely— and this is where we have a real edge. Because we design and build websites as well as doing SEO, we bake optimisation into the code from the start. No retrofitting, no conflicts between developer and SEO agency. One team, one strategy, built together.

It depends on where the disconnect is. If your logo is the problem, we fix the logo. If your visuals, voice, and positioning all feel misaligned with where your business is now, that’s full rebrand.

We start with a brand audit to identify exactly what’s working and what isn’t, so you’re not paying for work you don’t need.

Strong branding directly improves both. A consistent, credible brand increases time on site and reduces bounce rate; both positive SEO signals. It also builds the trust that converts visitors into leads.

A well-designed brand doesn’t just look good, it makes every other marketing channel work harder.

Absolutely, we work with businesses at every stage, from pre-launch startups to established businesses going through a refresh. For new businesses, we include a positioning workshop to make sure the visual identity is built on a clear understanding of your audience, market, and goals before we pick up a pencil.

Yes. We design systems, not one-off logos. Every identity we build includes responsive variations for different contexts like favicon, social, print, dark and light backgrounds.

You receive working files in every format you’ll need, along with guidelines for how to apply them correctly.

A focused brand identity project typically takes 4 to 5 weeks; discovery and positioning, concept development, refinement, and final delivery. Full rebrands with extensive collateral take longer. We work collaboratively throughout, so there are no surprise reveals at the end.

Yes, research and audience understanding are the foundation of good copy, not industry familiarity. We start every project with a discovery process: understanding your audience, your competitors, your tone, and your goals before writing a single word.

The result is copy that sounds like you, not like us.

Always. SEO is integrated into every copy project; keyword mapping, heading hierarchy, meta descriptions, internal link anchors, and AEO-structured FAQ content where appropriate.

Copy that ranks and copy that converts aren’t two different things when they’re written together from the start.

Yes. We study your existing content, brand guidelines, and audience to write in a voice that’s consistent with what you’ve already built. If your brand voice isn’t defined yet, we can develop tone of voice guidelines as part of the engagement so every piece of copy has a clear brief to work from.

Two rounds of revisions are included in every copy project. In practice, most projects land well on the first draft because the discovery process is thorough.

If a project requires more extensive restructuring after delivery, we’ll discuss it openly and fairly.

Yes, and we strongly recommend it. Copy and design built in parallel produce far better results than retrofitting words into a finished layout (or building a layout around placeholder text).

When both happen together, the structure, hierarchy, and messaging are aligned from the start. 

The ones your audience actually uses,not all of them. LinkedIn works best for B2B and professional services. Instagram and TikTok for visual, consumer-facing brands. Facebook for local businesses and community-driven audiences. We recommend platforms based on your business model and target audience, not on what’s trending.

Every piece of social content we create is designed to drive traffic to your website, not just rack up likes. We link to blog posts, landing pages, and service pages strategically, and use social to amplify content that’s already performing in search.

More traffic signals to Google that your content is relevant and worth ranking.

We handle everything: strategy, copy, graphics, and scheduling. You review and approve a monthly content calendar before anything goes live. If you have existing content, assets, or campaign ideas you want us to work with, we incorporate them.

The level of involvement from your side is entirely up to you.

Consistent social media management typically builds meaningful momentum over 3 to 6 months. Engagement and follower growth happen faster with paid amplification, but organic growth built on quality content produces an audience that actually buys.

We set realistic expectations from the start and report on what’s working each month.

Yes, and this is one of our most popular combinations. When website, SEO, and social media are managed together, every channel reinforces the others. Your social content promotes your ranked pages; your blog feeds your social calendar; your website converts the traffic social sends.

We offer bundled pricing for clients who want all three working together.

Our minimum engagement period is 3 months.